FOR BRANDS
Sophie Baron
Having previously created a consumer brand with a community of 100,000 die-hard fans,
I like to think I know a thing or two about how to craft narratives that connect and engage audiences -- while also selling products.
In addition to ongoing consulting services, I also collaborate directly with brands to tell their stories on my own platforms.
It's this experience as a business founder that makes all the difference for the brands I work with.
RELEVANT STATS
Followers on TikTok
11k
Average promoted post reach
250,000
Primary Audience Age
25-34
Followers on Instagram
3059
Weekly Reach
670,000
Views generated by one campaign
2m
1000
33,100
227
143
ITSU
ITSU reached out for support with the launch of their sweet bao buns, with a brief to show the product as part of an afternoon snack. Knowing that themes of parenting and sugar get high engagement, I crafted a story that hit on national emotions around the sugar tax and generated heated conversation in the comments.
Post Plays
1.1m
Viewers
1m
ROI for client
20x
PAST COLLABORATIONS
CAMPAIGNS
ITSU Bao Bun Campaign
Over 1m organic views generated
PDPAOLA Jewellery
Black Friday Promotion
Cool Cuts 4 Kids
2m views generated
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If you're into getting in touch with your creativity, like snooping London vlogs, books, things I find funny + probably way too many videos of my kids? You've come to the right place.
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